As a unique e-marketplace, Shopmatic helps its audience take their business online with a sleek and hassle-free website building platform. The platform helps create unique and professional stores online with all the in-built features required for a complete e-Commerce ecosystem. To increase their market share in a highly competitive market, Shopmatic
was heavily invested in paid media campaigns but were still unable to build an organic footprint.
With successful implementation of MTLB’s SEO strategy within their framework, Shopmatic understood the true potential of organic listing and the effect it had on their paid campaigns. Apart from the reduction in cost for acquiring new customers through paid campaigns, Shopmatic realized that the users acquired organically were also much better engaged, and were more loyal towards the brand.