KNAB Finance had been riding on Search Network with Display Select campaign that was becoming far more expensive and returning less on their investments. MTLB’s approach brought down its noneligible queries by 37% and was able to decrease its cost-per-acquisition (CPA) by 89%.
Increase in Lead Form Completions
Boost in loan disbursal amount
Throughout the campaign, MTLB was able to plug the gaps and provide value in realtime by generating 41% more leads in merely 3 months, giving a boost to their dispersal by 250%. Without having to create a huge number of campaigns KNAB Finance was able to receive relevant traffic that was interested in their products and matched their eligibility criteria prompting quick disbursal of business loans.