SOCIAL MEDIA MANAGEMENT
With close to 3 billion active users across the globe, social media provides a fast, inexpensive and effective way for brands to reach out to and engage with almost half of the world’s population.
As your social media strategy agency, MTLB performs a forensic analysis of of cross-platform data to evaluate your target audience and determine the type of content they want to consume, when that content should be served, and at what frequency. Using these insights helps us to chart out out your social strategies, run campaigns, deliver contagious content, manage communities and measure success.
End-to-End Social Media Strategy
Content Creation & Marketing
Content and social media have a symbiotic relationship: without great content social media is meaningless and without social media nobody will know about your content. As an SMM agency, we use these components together to reach and convert your prospects. The main factors considered while crafting your social media content strategy include: most relevant platforms, type of content, time of posting and frequency of posting.
Brand & Engagement Campaigns
By using a mixture of social media listening, content marketing and conversation skills, MTLB helps you execute highly targeted brand engagement campaigns and help build trust and loyalty by solving problems and providing value to your customers.
These campaigns are made more effective by using paid media to generate wider awareness about a product, service, website or marketplace. The campaigns are often done in-sync with your offline marketing activities to create a better brand recognition and impact.
Analytics & Insights
At MTLB, we believe it is crucial to tie ROI with your social media efforts and constantly use the insights to make strategic business decisions. Our team of social media and analytics experts use social media tracking and analytics tools like Google Analytics and Hootsuite Impact to see the full impact of your social media activities, from follows to engagements right through to purchases. As a social media marketing agency, we regularly provide detailed reports on website traffic generated from social media, conversions, email sign-ups, and ROI for both organic and paid social media campaigns. These insights will help you to see which social networks are providing the most benefits for your business.
Online Reputation Management
Social networks give you the opportunity to interact directly with customers and fans while also monitoring what is being said about your business online. While it important to know and acknowledge positive things being said about your company, it’s even more important to track negative comments about your product/service as they can often snowball and be picked up by the trade and business press.
As an online reputation management company, we use automated and manual listening skills to search and monitor public conversations and shared content around your brand, products, services and address them before they turn into a major issue.