Shopping Advertising is targeting potential customers with product image advertisements, who are looking to purchase products online. We, at MTLB, use this customer intent to purchase to our benefit and drive a phenomenal increase in conversion rates and ROIs for our clients. Being a certified Google Shopping Advertising Agency, we engage with clients at early stages of their shopping advertising campaigns to help understand their objectives & value proposition, provide a comprehensive strategy, implement the plans with suitable campaign structures while optimizing the same to maximize the ROI.
Our Approach: The Data First Approach
More than 70% of the time, performance measurement goals or conversion goals are either not set up or incorrectly setup. Our goal is to ensure that before launching any and all campaigns, the proper tracking mechanism is in place so that our client can avoid such pitfalls.
How can we measure success for our campaigns? Do you want to measure Conversion rates or ROIs or both? Key Performance Indicators not only help us to quantify our success but also help us understand where we could have gone wrong and how we can improve on it going forward.
How We Make The Impact
Product Feed Creation:
All the data that goes into the creation of a shopping advertisement is prefilled into the product feed and submitted to the merchant center. As a thoughtful Shopping Advertising Marketing Company, we ensure that the product feeds not only have the requisite data but also include custom data sets such as pricing buckets, top sellers, seasonal picks, etc varying from client to client to add an additional layer of targeting for our campaigns.
Defining Account Structure:
While the focus is on setting up campaigns which align with our best practices, we also look towards varied campaign setups, bidding by intent/ price/ products, competitor research to maximize the impact right from the outset.
Optimization and Testing:
This would involve bid optimization, search term optimization and product feed optimization alongside google shopping management and testing different bids for different products and improving the existing feed structure to further improve the campaign performance.
Growing the Business
Scale: Just as businesses grow, so does their need to scale up the marketing operations which we, at MTLB, handle with increased resources and advanced capabilities. Each account has a dedicated Account Manager, Strategist, Shopping Advertising manager, and Operations specialists. And with increased spending, we structure our team, technologies and platforms in a way that is cost effective and strategic than hiring an in-house team.