PROGRAMMATIC MEDIA

Programmatic Media

Serve the right advertisements, to the right people,
at the right time

Programmatic Media

Serve the right advertisements, to the right people, at the right time

Programmatic Media is the ability to serve the right advertisements, to the right people, at the right time using targeted data points and we, at MTLB are strong proponents of this Data First approach. Be it leveraging a multitude of targeting options, comprehensive & customizable reporting and reaching out to our target audience with the right campaign types, MTLB as a programmatic marketing agency works with the best tools and time-tested strategies to deliver what’s best for your business.

Our Approach: The Data-First Approach

Define Goals

Is your objective brand awareness, mobile outreach, prospecting or retargeting? We as a pragmatic programmatic marketing company, help the clients define (and refine) their goals as clearly as possible right at the start which helps to guide their campaigns in the right direction.

Define Targeting

What is the user persona of your target audiences? Which sites and apps do they visit? Using a mix of 1st party and 3rd party data and data source providers, we as the programmatic media buying agency help define the target audience, sites, and context so that our audience is much more receptive towards our communication.

Choose DSP

A DSP is an essential part of the programmatic advertising ecosystem and we find the best for you by extensively focusing on factors such as the targeting options available, channels and verticals supported, avg. CPMs, fraud protection policies, tracking, and measurement of advertisement viewability, etc.

Define Goals

Is your objective brand awareness, mobile outreach, prospecting or retargeting? We as a pragmatic programmatic marketing company, help the clients define (and refine) their goals as clearly as possible right at the start helps to guide their campaigns in the right direction.

Define Targeting

What is the user persona of your target audiences? Which sites and apps do they visit? Using a mix of 1st party and 3rd party data and data source providers, we as the programmatic media buying agency help define the target audience, sites, and context so that our audience is much more receptive towards our communication.

Choose DSP

A DSP is an essential part of the programmatic advertising ecosystem and we find the best for you by extensively focusing on factors such as the targeting options available, channels and verticals supported, avg. CPMs, fraud protection policies, tracking, and measurement of ad viewability, etc.

How We Make The Impact

Defining Campaign Architecture: After working with several clients over the past few years, we have come up with 4 key focus areas for an advertiser about to run a programmatic display campaign:

Sites:

Websites where the advertisements will show. We share the types of sites the advertisements will run on and the types of ads that will run.

Context:

Contextual targeting using keywords as well as making use of providers such as DoubleVerify, Peer39, we explore ways to reach out to more a selective audience.

Audience data:

Using data from past campaigns, 1st party data providers such as CRM as well as other audience providers, we can leverage direct response from our customers.

Safety:

Safety and Fraud prevention tools to ensure authentic viewability, blocking certain types of content and limiting campaign to a specific approved site list.

A/B Testing: While the campaigns have been set up with a single strategy in mind, we focus toward testing opportunities between similar strategies. Testing takes place between different remarketing strategies, contextual targeting, audience targeting, etc. As a responsible programmatic media buying agency, we use competitive data to also test out what performs better.

Growing the Business

Scale: Just as businesses grow, so does their need to scale up the marketing operations which we, at MTLB, handle with increased resources and advanced capabilities. Each account has a dedicated account manager, strategist, programmatic manager, and operations specialists and with increased spending, we structure our team, technologies, and platforms to in such a way which is cost effective and strategic than hiring an in-house team.

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