Siddharth BirlaSenior Account Executive & Strategist
- B.Tech (Biotechnology), Sir Padampat Singhania University, Udaipur, India
- Diploma in Entrepreneurship Administration & Business Laws, NUJS, West Bengal, India
- Research Scholar, Alabama State University, USA
- Global Business of Sports, The Wharton School at the University of Pennsylvania
Siddharth’s love for storytelling and an affinity to new age mediums made him switch from a career in Biotechnology to Digital Marketing and Advertising. He came to MTLB having worked with a leading travel magazine and social media influencer, helping them craft integrated content strategies for brands like PVR, Indonesia Tourism, Taiwan Tourism, Cox & Kings, Uber, and Pizza Hut.
“Be passionate about your people; be accountable to your clients; and be an advocate for collaboration.”
At MTLB, he leads strategy consulting and execution for some of the key clients helping them achieve their business objectives using tools like analytics, content management systems, enterprise web platforms, campaign management, etc. He engages with clients to define their marketing and brand strategy along with a clear roadmap on how to achieve it. The piece is completed by ensuring that the best strategy is executed and business value is fully realized.