Aditya loves telling a good story, be it about a product, a brand, a person, or anything else under the sun. He spends his time trying to hit the sweet spot between using his words to achieve artistic satisfaction, and to sell products or services.

With over a year’s experience in copywriting, Aditya tried his hand at software development before switching lanes to pursue writing. He firmly believes that with enough research and creativity, anything can be made desirable.

As Ogilvy famously said, “There are no dull products, only dull writers.”

Short stories and poems by Aditya Gautam have been published in Singapore, USA, and the UK.