Marketing Automation involves automating your marketing tasks and streamlining them to acquire leads and keep nurturing those leads. It requires understanding your business goals, identifying your KPIs, and mapping a process flow which can be automated to achieve those goals. Automating your marketing campaigns without having the right resources will result in huge losses without achieving any tangible results. The process may involve having an efficient Inbound Marketing Strategy, understanding behavior of your target audience, and a lot more for a successful Marketing Automation Program. As Marketing experts, we help you automate your Marketing Campaigns by laying out a structured execution plan.
- Understanding Audience Behavior
- Identifying business requirements and KPIs
- Strategizing Action Plans and Defining User Journeys
- Supplement Inbound Marketing Requirements
- Propel the Performance Path
With Clevertap, we help you through the entire process of setting up tracking key touchpoints, building advanced audience segments, strategizing user journeys and measuring tangible impact on your business. This will help us optimize acquisition rate of your app and retaining those leads through our engagement module.
With WebEngage, we help you exploit market opportunities by setting up communication framework based on audience behavior. This will help us communicate with users at key stages of their interaction lifecycle. With the defined framework, we aim to increase user retention and optimize conversion rates.
With Hubspot, we strategize your communication workflows based on the data insights that we capture through Analytics. We help you understand the bigger picture of your business by leveraging ROI based analysis of your multichannel marketing.