Marketing Analytics involves collecting, processing and analyzing data to boost your marketing performance and optimize your budget allocation strategy. As a data driven marketing agency, we help you through the entire process of measurement and analysis of your marketing data to produce insights that have a bottom-line impact on your business. We ensure that you can map the success of your marketing efforts in terms of ROI and optimize your marketing campaigns to maximize revenue.
The process involves capturing your data at key touchpoints, identifying KPIs, and applying robust data analysis to understand the entire journey of your audience. A robust Marketing Analytics program will allow you to:
- Understand Behavioral Attributes
- Monitor Marketing Trends
- Multichannel Attribution
- Map ROI across Marketing Channels
- Optimize Budget Allocation Strategy
With Google Analytics integration on your website, we can help in collecting, storing and analyzing data of your website’s audience. Google Analytics offers integrations with a wide range of marketing platforms and internal database. As a premium Google Partner Agency, we help brands map ROI of their multichannel marketing efforts and thus maximize their revenue.
Firebase is a tool which helps you with the development and analytics for your app. It allows us to help our clients monitor the engagement level and identify KPIs that drive conversions. With Firebase Analytics, we help you strategize marketing campaigns for your app to maximize revenue.
With Facebook Analytics, we extend our services for tracking and analyzing website audience data. By tracking user interactions, we help you identify KPIs and strategize your marketing campaigns at various stages of your business i.e. Acquisition, Engagement, Retention, etc.
SemRush is a research and analysis tool that helps you track the success rate of your SEO and Paid Campaigns. It allows a comprehensive platform to collect, analyze, and compare your marketing performance with competitors. With SemRush insights, we strategize marketing campaigns to exploit opportunities and outshine competitors.