Digital Strategies

challenge

5 reasons why your digital marketing strategy isn’t working

5 reasons why your digital marketing strategy isn't working If you’re reading this, chances are you’ve already tried your hands on digital marketing, but in vein and are right now in troubleshooting mode. Well, don’t be disappointed. While you may have been hearing a zillion people say how digital marketing is working wonders for their

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General Marketing

Marketing Strategy

Omni channel Marketing

Be omnipresent in a multi-platform world

Be omnipresent in a multi-platform world Before people are ready to begin searching online to buy something, they discover the products and services they’ll end up buying through many different channels. There’s not always an impulsive shopper present on the end. Those channels include various review portals, social networking sites and other dedicated apps. They

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Digital Strategies

Marketing Strategy

Performance Marketing

organic growth

How paid marketing affects organic growth

How paid marketing affects organic growth We usually measure the direct impact of paid marketing. Overlooking how it changes users’ behaviours and their search habits. The CTAs and keywords they usually see on ads embed at the back of their head. When typing in the search bar, they resurface. Making the search more targeted and

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General Marketing

Marketing Strategy

personalized email

The Art & Science of Personalisation

The Art & Science of Personalisation Personalising your digital campaigns does not end with inserting the receiver’s name after “Hi” or “Dear”. It does not even begin there. The real trick is to map the intent of your potential customers and communicate to them the right thing at the right time. Here’s how you can

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Uncategorized

Why is Google advertising?

Why is Google advertising? We have all seen the latest Google Video. It’s being talked about on every timeline, comment and tweet. And this is what usually happens when Google comes up with something. But a lot of us are asking, and have been asking since 2013, when it’s first Indian commercial video got viral,

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It’s been a delight working with MTLB since the last quarter of 2018. Sidharth Goel leads a very fine team that’s not just responsive but extremely earnest in helping you accomplish your digital marketing goals- SEO & ASO in particular.

Shenaz Bapooji Speaking about MTLB Services
Shenaz Bapooji
CMO, Shopmatic Group