Performance Marketing

Impact of paid promotions on organic traffic

Do paid promotions have an impact on the organic traffic?

Do paid promotions have an impact on the organic traffic? If you are a digital marketer, campaign manager or a web analyst you must have often seen a hike in the organic traffic when paid promotions are being carried out. So why is there an increase? Does paid search affect organic search? This article will

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Analytics

analytics

Tracking 404 errors with Google Analytics

Tracking 404 errors with Google Analytics ‘404 error page’ – These 3 words can be a nightmare for a developer and sad face for a website user. Often users lose interest when they see a 404, therefore it is essential for websites to regularly track these errors and fix them before losing out on the

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Content Marketing

Social Media

Adding Humor & Relatability Social Media Strategy Right

Most people think the key to mastering social media is through technology. The more tech-savvy you are, the more your social media stats would grow. Right?

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Performance Marketing

lead generation

The magic ingredient in high lead-generating campaigns

The magic ingredient in high lead-generating campaigns You know you have an awesome product. All you need to do is take it to the potential customer online and he’ll buy it, right? Wrong. No matter how amazing the product may be, there are too many distractions on the digital space to have your customers easily

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Digital Strategies

step

How to create a killer Digital Marketing strategy: 3-step guide

How to create a killer Digital Marketing strategy: 3-step guide Everyone’s going digital; I’m sure you are too. Whether you are new to digital marketing or a new business entirely, creating a digital marketing strategy is going to be one of the most important steps you’ll take towards a profitable marketing campaign. Even if you’ve

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It’s been a delight working with MTLB since the last quarter of 2018. Sidharth Goel leads a very fine team that’s not just responsive but extremely earnest in helping you accomplish your digital marketing goals- SEO & ASO in particular.

Shenaz Bapooji Speaking about MTLB Services
Shenaz Bapooji
CMO, Shopmatic Group