Analytics

analysis-analytics-business

An Introduction to Google Tag Manager

An Introduction to Google Tag Manager Lately, we have been asked a lot of questions pertaining to Google tag manager by our clients. “How helpful would Google Tag Manager be for our business? Would it create any value addition?” “Does it work with WordPress? If yes, how to use Google Tag Manager with WordPress?” These

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Analytics

Google Analytics Custom Channel Groupings

Why Google Analytics Custom Channel Groupings?

Why Google Analytics Custom Channel Groupings? Today, everyone is running after collecting data of their website users, their customers and want to see that data at a granular level as much as it’s possible. Businesses have been spending huge bucks just to set their data collection process right. Undoubtedly, Google Analytics is one of the

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Analytics

Performance Marketing

e-commerce tracking in Google Analytics

Google Analytics Ecommerce tracking with Google Tag Manager

Google Analytics Ecommerce tracking with Google Tag Manager If you are running an e-commerce website or an online store, tracking your transactions becomes utterly significant. This data can easily be provided by your shopping cart. But tracking transactions is all you need? How to know which marketing strategy is working wonders for you and which

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Analytics

Google Track users not devices

Google Analytics: Track users not devices

Google Analytics: Track users not devices User-level data has never been more crucial in the marketing industry than today. All marketers want to promote their brand in as personalized manner as possible, whether it is through mailers or by re-marketing them with the products they have seen on the website. We all know how advantageous

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Analytics

Google Analytics data to R

Exporting Google Analytics data to R

Exporting Google Analytics data to R If you are using Google Analytics with just the default data, you are probably using only 30 percent of what Google Analytics is capable of. So how to use Google Analytics to maximize it’s utility? Adding custom dimensions and custom metrics can be one way. Integrating GA with other

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It’s been a delight working with MTLB since the last quarter of 2018. Sidharth Goel leads a very fine team that’s not just responsive but extremely earnest in helping you accomplish your digital marketing goals- SEO & ASO in particular.

Shenaz Bapooji Speaking about MTLB Services
Shenaz Bapooji
CMO, Shopmatic Group