Display Advertising uses visual creatives to convey a message to the target audience and push them towards the desired business action. MTLB, as a Display Marketing Agency, understands the importance of visual appeal and how when clubbed with location and relevancy, it delivers great benefits to the clients. As a full-function agency, we not only ideate strategy for creatives and campaigns but also provide full support for creative design, landing page design and development, campaign implementation and optimization, and A/B Testing.
Our Approach: The Data First Approach
Is your objective brand awareness, lead generation or sales? Is there an accurate tracking setup to measure the results? Pertinent questions revolving around goal and goal tracking form the foundation of our display advertising practices and without which, our Display Advertising Company doesn’t go ahead with any campaigns.
Define a Funnel:
Depending on the client objectives, we define various touch points in the journey of the prospective customer up to the point of goal completion. This helps in the visualization of the customer journey.
How can we measure success for our campaigns? Do you want to measure Reach, Click through rates or Conversion rates? Key Performance Indicators not only help us to quantify our success but also help us understand where we could have gone wrong and how we can improve on it going forward.
How We Make The Impact
Every brand has a target audience in mind and by creating a funnel, we can perform audience segmentation in terms of demographics, behaviors and sites/apps they visit. Our Internet Marketing Agency uses this information to create targeted advertising communication directed toward audience segments, making the audience more receptive towards our brand.
Along the lines of the goals, we devise a long-term strategy taking into consideration factors such as audience segmentation, advertising formats, advertising platforms, advertising communication, advertisement targeting, and delivery options and all the other prerequisites to make the campaign a success.
Optimization & Testing:
Once the campaign is set up as per the defined strategy and performance starts flowing in, the focus moves towards optimization. Instead of only sticking with standard practices such as tweaking the ad formats and ad targeting, we’re a Google Display digital Agency that also focuses on defining a test strategy where we test different combinations of placements, creative and communication to optimize the ad spend and maximize the ROI.
Growing the Business
Scale: Just as businesses grow, so does their need to scale up the marketing operations which we, at MTLB, handle with increased resources and advanced capabilities. Each account has a dedicated Account Manager, Strategist, Display Advertising manager and Operations specialists and with increased spending, we structure our team, technologies and platforms to in such a way which is cost effective and strategic than hiring an in-house team.