DATA FIRST ACQUISITION
Data-driven marketing has become a buzzword in today’s marketing scheme of things but what we often fail to realize is how trustworthy that data really is. Is the proper tracking in place? Are the desired metrics/ KPIs being tracked? And, most importantly, is the data we see really accurate?
This is where MTLB (one of the Google Partner Agencies) has a unique approach of defining and ensuring of that the goals and their respective KPIs are in place well before initiating a campaign comes into the picture as compared to other digital media buying agencies. Once these essentials are in place, we go about defining the best campaign type which can deliver the desired message across to the target audience depending on which stage they are in the buying funnel, to result in the desired business action on our client’s website/ app at the most optimum cost possible. This way both us and our clients have a clear vision of the big picture, our current standing and how best to get there. Furthermore, the data obtained from our campaigns is in turn used to fuel other ad campaigns which multiply the impact on the clients’ goal ROI while also reducing the advertising costs. Thus, a data first acquisition approach sets the right tone and tempo for where we are and where we want to be. This approach differentiates us from the other paid marketing companies.