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Google Analytics for SME

Analytics, Digital Marketing
  • 30 Nov
  • Vishal Bhatia
  • 0 Comments
Google Analytics is often misunderstood as a tool for large organizations. Many small businesses initially get befuddled and intimidated by the vast customizable suite of tools that Google Analytics offers. It may even appear to be quite a complicated product which, as you would realize gradually, it isn’t. It offers as much utility, if not Read More

An Introduction to Google Analytics Segments

Analytics, Digital Marketing
  • 28 Nov
  • Vishal Bhatia
  • 0 Comments
With Google Analytics, what you see in plain sight is not all that it has to offer. To draw an analogy, Google analytics is like an iceberg; the larger portion of it is below the surface. So while you may be happy to receive standard reports and your monthly visitor count, you are actually not Read More

An Introduction to Google Tag Manager

Analytics, Digital Marketing
  • 28 Nov
  • Vishal Bhatia
  • 0 Comments
Lately, we have been asked a lot of questions pertaining to Google tag manager by our clients. “How helpful would Google Tag Manager be for our business? Would it create any value addition?” “Does it work with WordPress? If yes, how to use Google Tag Manager with WordPress?” These are just a few of the Read More

Why Google Analytics Custom Channel Groupings?

Analytics, Digital Marketing
  • 19 Sep
  • Vishal Bhatia
  • 0 Comments
Today, everyone is running after collecting data of their website users, their customers and want to see that data at a granular level as much as it’s possible. Businesses have been spending huge bucks just to set their data collection process right. Undoubtedly, Google Analytics is one of the best tools out there to satisfy Read More

Google Analytics Ecommerce tracking with Google Tag Manager

Advertising, Analytics, Digital Marketing
  • 07 Sep
  • Vishal Bhatia
  • 0 Comments
If you are running an e-commerce website or an online store, tracking your transactions becomes utterly significant. This data can easily be provided by your shopping cart. But tracking transactions is all you need? How to know which marketing strategy is working wonders for you and which one is just gulping money without even a Read More

Google Analytics: Track users not devices

Advertising, Analytics, Digital Campaigns
  • 03 Sep
  • Vishal Bhatia
  • 0 Comments
User-level data has never been more crucial in the marketing industry than today. All marketers want to promote their brand in as personalized manner as possible, whether it is through mailers or by remarketing them with the products they have seen on the website. We all know how advantageous user-level data could prove for the Read More

Exporting Google Analytics data to R

Analytics
  • 17 Aug
  • Vishal Bhatia
  • 0 Comments
If you are using Google Analytics with just the default data, you are probably using only 30 percent of what Google Analytics is capable of. So how to use Google Analytics to maximize it’s utility? Adding custom dimensions and custom metrics can be one way. Integrating GA with other statistical tools can actually give a Read More

Do paid promotions have an impact on the organic traffic?

Advertising, Analytics, Digital Campaigns, Digital Marketing
  • 16 Aug
  • Vishal Bhatia
  • 0 Comments
If you are a digital marketer, campaign manager or a web analyst you must have often seen a hike in the organic traffic when paid promotions are being carried out. So why is there an increase? Does paid search affect organic search? This article will help companies have a better understanding of this relationship and Read More

Tracking 404 errors with Google Analytics

Analytics, Digital Marketing
  • 14 Aug
  • Vishal Bhatia
  • 0 Comments
‘404 error page’ – These 3 words can be a nightmare for a developer and sad face for a website user. Often users lose interest when they see a 404, therefore it is essential for websites to regularly track these errors and fix them before losing out on the potential conversions or should I say, Read More

Humor and Relatability – Tricks To Get Your Social Media Strategy Right

Advertising, Digital Marketing, Facebook, Instagram, Snapchat, Social Media, Twitter, Youtube
  • 28 Jun
  • admin
  • 0 Comments
Most people think the key to mastering social media is through technology. The more tech-savvy and updated you are, the more your social media stats would grow. Right? Wrong. While technology no doubt comes handy to get a grip on social media; emotion and information are what run central to it. Mastering just technology would Read More