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Why Google Analytics Custom Channel Groupings?

  • Posted by Vishal Bhatia
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Today, everyone is running after collecting data of their website users, their customers and want to see that data at a granular level as much as it’s possible. Businesses have been spending huge bucks just to set their data collection process right. Undoubtedly, Google Analytics is one of the best tools out there to satisfy

Google Analytics Ecommerce tracking with Google Tag Manager

  • Posted by Vishal Bhatia
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If you are running an e-commerce website or an online store, tracking your transactions becomes utterly significant. This data can easily be provided by your shopping cart. But tracking transactions is all you need? How to know which marketing strategy is working wonders for you and which one is just gulping money without even a

Google Analytics: Track users not devices

  • Posted by Vishal Bhatia
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User-level data has never been more crucial in the marketing industry than today. All marketers want to promote their brand in as personalized manner as possible, whether it is through mailers or by remarketing them with the products they have seen on the website. We all know how advantageous user-level data could prove for the

Exporting Google Analytics data to R

  • Posted by Vishal Bhatia
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If you are using Google Analytics with just the default data, you are probably using only 30 percent of what Google Analytics is capable of. So how to use Google Analytics to maximize it’s utility? Adding custom dimensions and custom metrics can be one way. Integrating GA with other statistical tools can actually give a

Do paid promotions have an impact on the organic traffic?

  • Posted by Vishal Bhatia
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If you are a digital marketer, campaign manager or a web analyst you must have often seen a hike in the organic traffic when paid promotions are being carried out. So why is there an increase? Does paid search affect organic search? This article will help companies have a better understanding of this relationship and

Tracking 404 errors with Google Analytics

  • Posted by Vishal Bhatia
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‘404 error page’ – These 3 words can be a nightmare for a developer and sad face for a website user. Often users lose interest when they see a 404, therefore it is essential for websites to regularly track these errors and fix them before losing out on the potential conversions or should I say,

Humor and Relatability – Tricks To Get Your Social Media Strategy Right

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Most people think the key to mastering social media is through technology. The more tech-savvy and updated you are, the more your social media stats would grow. Right? Wrong. While technology no doubt comes handy to get a grip on social media; emotion and information are what run central to it. Mastering just technology would

The magic ingredient in high lead-generating campaigns

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You know you have an awesome product. All you need to do is take it to the potential customer online and he’ll buy it, right? Wrong. No matter how amazing the product may be, there are too many distractions on the digital space to have your customers easily bowled over by your product alone. Online

How to create a killer Digital Marketing strategy: 3-step guide

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Everyone’s going digital; I’m sure you are too. Whether you are new to digital marketing or a new business entirely, creating a digital marketing strategy is going to be one of the most important steps you’ll take towards a profitable marketing campaign. Even if you’ve tried digital marketing earlier and are now looking to up

5 reasons why your digital marketing strategy isn’t working

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If you’re reading this, chances are you’ve already tried your hands on digital marketing, but in vein and are right now in troubleshooting mode. Well, don’t be disappointed. While you may have been hearing a zillion people say how digital marketing is working wonders for their brands, there have also been plenty of disasters to