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The Health Care Case

THE HEALTH CARE CASE

1

Despite being one of the largest hospital chains in India and having a comprehensive website, information about various specialties of the hospital as well as website traffic was very limited.

The
Challenge
Generating leads for different departments
of a multi-speciality Hospital.

WHAT WE DID

An integrated digital campaign was planned and executed to build visiblity and generate leads. The campaign budget was split into:

2

SEARCH ADS

3

DISPLAY ADS

4

RETARGETED ADS

WHAT THEY GOT

56

TARGETED LEAD GENEARTION

7

INCREASE IN WEBSITE TRAFFIC
POST CAMPAIGN

Website traffic & growth
(the states which we targeted in the campaign)

8

MADHYA PRADESH

9

RAJASTHAN

10

UTTAR PRADESH

11

HARYANA

CITES WHICH STARTED CONTRIBUTING
TO THE WEBSITE TRAFFIC POST CAMPAIGN

CITY BEFORE CMPAIGN AFTER CAMPAIGN GROWTH IN WEBSITE TRAFFIC
JODHPUR 0 625 625
BHOPAL 0 620 620
GURGAON 0 540 540
CHANDIGARH 0 430 430
AJMER 0 405 405
KOTA 0 375 375
UDAIPUR 0 285 285
AGRA 0 240 240
KARNAL 0 215 215
GWALIOR 0 210 210
HISAR 0 195 195
AMBALA 0 155 155
TOTAL 0 4295 4295

LEADS GENERATED
IN DIFFERENT DEPARTMENTS

12

Total - 1585

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