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The eCommerce Case

Data Driven Digital Consulting

An eCommerce portal that was performing poorly, with an acquisition of 235 clients only, making meagre revenues of INR 16,79,640 between January 2014 and 2015. The portal was losing out sales to competition.

THE STRATEGY

Step 1: Improve Experience on Portal

Step 2: Acquire New Customers

  • Defined target audience based on demographic data of current visitor base
  • Identified media to tap the target audience with the right communication
  • Executed digital ad campaigns (Search, display, social in CPC)
  • Using Google Analytics, identified ads and platforms getting maximum traction and funnelled advertising budgets to these ads
  • After taping the right target audience we retargeted them for optimised communication

Benefits

If any customer walks into a retail store and cannot find her size in the collection she’s chosen, all she needs to do is go online, scan the product code and select the size. The product will be delivered to her doorstep.

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