Follow Us on

Blog

Be omnipresent in a multi-platform world

Advertising, Analytics
  • 03 Nov
  • Navpreet Singh
  • 0 Comments
Before people are ready to begin searching online to buy something, they discover the products and services they’ll end up buying through many different channels. There’s not always an impulsive shopper present on the end. Those channels include various review portals, social networking sites and other dedicated apps. They would go through various Moments of Read More

How paid marketing affects organic growth

Analytics, Campaigns, Digital Campaigns
  • 24 Oct
  • Navpreet Singh
  • 0 Comments
We usually measure the direct impact of paid marketing. Overlooking how it changes users’ behaviours and their search habits. The CTAs and keywords they usually see on ads embed at the back of their head. When typing in the search bar, they resurface. Making the search more targeted and specific. People who saw Facebook ads Read More

The art and science of Personalisation

Campaigns, Content marketing, Digital Campaigns, Google
  • 11 Oct
  • Sidharth Goel
  • 0 Comments
Personalising your digital campaigns does not end with inserting the receiver’s name after “Hi” or “Dear”. It does not even begin there. The real trick is to map the intent of your potential customers and communicate to them the right thing at the right time. Here’s how you can do this: As a digitally active organisation, Read More

Why is Google advertising?

Advertising, Digital Campaigns, Google, Social Media, Youtube
  • 23 Jun
  • admin
  • 0 Comments
We have all seen the latest Google Video. It’s being talked about on every timeline, comment and tweet. And this is what usually happens when Google comes up with something. But a lot of us are asking, and have been asking since 2013, when it’s first Indian commercial video got viral, that why does Google, Read More

Why resort to cheap luring tactics online?

Campaigns, content Marketing, Content marketing, Digital Campaigns, Education, Social Media
  • 15 Jun
  • admin
  • 0 Comments
WHEN YOU CAN HELP YOUR CUSTOMERS MAKE INFORMED CHOICES.  Customers today are more informed about products, features and options than they ever were. With access to information becoming extremely easy through social sharing, it is impossible to lure them with overpromises or twisted facts, unless they are extremely lazy! Then why not play the game Read More

What are Social Media Campaigns?

Analytics, Campaigns, Digital Campaigns, Education, Facebook, Social Media
  • 04 Apr
  • admin
  • 0 Comments
Before I explain what a social media campaign is, let us define the word “campaign” in terms of marketing. “A campaign is a series of promotional messages or activities directed towards achievement of a specific objective.” Thus, a print campaign consists of a series of ads or advertorials with a common communication. When the same Read More

Maximizing ROI through Grid Matrix targeting.

Digital Campaigns, Education, Facebook, Social Media
  • 06 Nov
  • admin
  • 0 Comments
Everyone is talking about how cost-effective Social Media is for business, how important it is to be there, how easy it is to communicate with your audience there, how your online reputation makes all the difference. Ok, so you get it and are now on as many Social Media platforms as possible. But isn’t the Read More

DON’T BE INVISIBLE ON FACEBOOK

Facebook, Social Media
  • 28 Oct
  • admin
  • 0 Comments
Facebook has become the new abode for brands and businesses, a favourite among start-ups and one of the cheapest ways to market your brands. The reasons are obvious. Facebook has the largest wealth of users among all Social Media platforms. It’s free to use! The fact that it allows brands to create content on it Read More

STOP FLYING BLIND. START MAKING DATA DRIVED DECISIONS.

Analytics, Digital Campaigns, Education
  • 24 Oct
  • admin
  • 0 Comments
Once upon a time, advertising meant creating something, buying media for it and then, waiting for a response with fingers crossed. Not anymore. Digital marketing has erased the blind spots of traditional media. It lets you measure campaign performance as well as ROI by data recording, analytics and A/B testing. What’s more, equipped with first-hand Read More

IS DIGITAL ADVERTISING ROCKET SCIENCE?

Education
  • 09 Oct
  • admin
  • 0 Comments
The answer is no. Then why do you need professionals to do it right? All platforms, tools and data are right there in the big, bustling freely accessed world of the Internet. Rarely, do you need any special accesses or qualifications to use or interpret it. Yet, why is it wiser to hand over your Read More